Provence Beauty Makes U.S. Debut Exclusively at Ulta

A new retailer-exclusive brand of skincare products is arriving at Ulta Beauty.

Provence Beauty, described as a French-born, conscious skincare brand, is now available on Ulta.com and will soon hit Ulta’s locations in the U.S. The brand “aims to provide a modern and simplified approach to clean, vegan and sustainable French skincare staples” at price of $25 or less. 

The Provence Beauty lineup features 11 products including moisturizers, serums, masks, cleansers, a toner and an eye cream, each containing the proprietary Provençal Complex, designed to “nourish, plump, smooth and brighten” skin. 

"I'm the third generation in my family to bring French skincare to the US market. After years of witnessing how my parents' generation fell in love with traditional French formulas, I saw an incredible opportunity to make those French skincare classics modern, fun, and accessible to the next generation," said Jeremy Abesera, founder and CEO of Provence Beauty. "We're thrilled to partner with Ulta Beauty to bring our modernized skincare solutions to more people and help share our philosophy with their passionate beauty community.”

The launch at Ulta is Provence’s first entry in the U.S. market. All products are manufactured at the brand's own facilities in Los Angeles, Calif. and are made with vegan, cruelty-free and clean ingredients.

"Our guests are always seeking effective and innovative solutions to add to their routines, and what better way to get them started on their 2023 skincare goals than with Provence Beauty," said Penny Coy, VP of Merchandising at Ulta Beauty. "With its modern formulas and clinically proven ingredients, we know this new brand is well on its way to becoming a longtime favorite among guests.”