Private Label Veteran Joins Keychain
A former Whole Foods Market executive who had oversight of the grocer’s exclusive brands is joining the manufacturing platform Keychain.
Mitchell Madoff has been named head of Retail Partnerships. With more than two decades of experience in the private label and consumer products industries, he joins Keychain from Foxtrot, where he served as senior vice president of Supply Chain, Private Label, and Culinary.
"Mitchell Madoff has been a pioneer in the CPG industry for over 20 years and we're thrilled to have him join the team,” said Oisin Hanrahan, co-founder and CEO of Keychain. “His wealth of experience in consumer goods and private-label will bring invaluable insights to Keychain as we continue to expand and evolve.”
Before Foxtrot, Madoff spent 20 years at Whole Foods, where he most recently served as the vice president for Exclusive Brands. While at the grocer he worked closely with suppliers to place their products within Whole Foods brick-and-mortar locations. Throughout his tenure at Whole Foods, Madoff worked closely on the development of the Whole Foods 365 brand and other private-label products.
At Keychain, Madoff will lead the retail partnerships team, coupling his wealth of knowledge about the CPG supply chain with his experience working closely with private-label brands. Madoff will help introduce more brands and retailers to the Keychain platform, in hopes to continue working toward increased transparency for all players in the CPG ecosystem.
"I'm excited to be joining Keychain during an exciting stage for the company and take part in their expansion within the CPG space," said Madoff. "I'm looking forward to collaborating with Oisin and helping more retailers find the right production partners. Having access to a tool like Keychain during my time at Whole Foods would have greatly enhanced my experience working closely with their beloved 365 Brand."