The COVID-19 pandemic has led to people around the world staying close to home, and in turn, spending more time cooking at home. The increased demand for kitchen products and appliances has led the Private Label Manufacturers Association to spotlight the category at its Private Label Trade Show.
The in-person trade show will be held Nov. 14-16 in Chicago at the Donald E. Stephens Convention Center. The PLMA said the show’s emphasis on kitchenware comes at a time when sleek, well-designed private label lines can be found at many stores, including Walmart, Costco, Target and Kroger.
“Kitchenware and cookware store brands have built a strong following among consumers who are looking for performance and durability, as well as price and value,” said PLMA Vice President Anthony Aloia.
The show is going to spotlight innovations in the category, having exhibitors showcase small appliances, cookware, bakeware, food storage, tableware, kitchen tools and more.
Products in the space have been gaining popularity including kitchen gadgets, air fryers, personal blenders and more, as Americans have spent more time at home than ever, which includes cooking more meals and trying new recipes. Air fryers, for example, have a CAGR of 6.1% from 2019 to 2026, when the market is expected to be valued at $1.4 billion.