Private label health products supplier revamps look online

Nellson has debuted a revamped website. The supplier of private brand and branded nutritional bar and functional powder products upgraded the site to include videos showing a behind-the-scenes look at the company’s production facilities. 

Based in Anaheim, Calif., Nellson has facilities in its home state of Utah, as well as in Quebec, Canada, and has been producing nutritional products to help consumers with sports performance, health and wellness, weight management and more for more than 55 years.

The website presents a more modern vision of Nelson, highlighted by a video player that offers a tour of the Nellson facilities and manufacturing capabilities, an expanded powder product section with information on how Nellson can develop concepts for retailers and the sustainable packaging to go with it, an updated section spotlighting the company’s full capabilities, an education page on its development process for retail, and a blog with continued news on the company.

“Our updated site has a clean, modern look with larger visuals for improved readability,” said Bart Child, senior vice president commercial development, Nellson. “Its unique functionality allows users to quickly see key takeaways and uses motion and scrolling for an all-around improved user experience. We also improved our global user experience as the website uses a desktop screen resolution for compatibility in any region.”