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Private Label Front And Center of BJ's Wholesale's Thanksgiving Promotions

The retailer highlights several of its store brand products as part of its free Turkey offer heading into the November holiday.
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BJ's Wholesale Wellsley Farms Cheese Sampler
BJ's Wholesale Wellsley Farms cheese sampler.

BJ’s Wholesale Club is putting its broad selection of private label products at the center of its Thanksgiving promotional efforts, which includes offering its members a free turkey with a minimum purchase.

From November 1 through November 9, BJ’s members will be eligible to receive a digital coupon for a FREE fresh or frozen Butterball whole turkey when they spend $150 in the same transaction, in-club or online. The free turkey coupon will appear in members digital coupon gallery beginning November 11, and must be redeemed by November 22, 2023.

Additionally, the retailer is promoting a variety of products sold under its proprietary Wellsley Farms and Berkley Jensen brand in categories including fresh food, deli items, pantry essentials, delectable desserts, entertaining sets, and homeware.

“We are proud to continue our tradition of free Thanksgiving turkeys,” said David Rajkovich, vice president, Food Merchandising, BJ’s Wholesale Club. “We always provide unbeatable value, and our free turkeys provide another way for families to save on their Thanksgiving celebrations.”

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