Private brand pet products supplier gets investment

Topspin Consumer Partners looks to build the SportPet business.
Dan Ochwat
Executive Editor
Dan Ochwat profile picture

Topspin Consumer Partners is investing in SportPet, a manufacturer of branded and private brand pet products. 

SportPet, founded in 2004 by Adam Kellogg ibn Waukesha, Wis., first began creating unique kennels and crates for dogs and cats under the SportPet name and then branched out into private label and other branded items within pet furniture, bedding, feeding accessories and more.

The investment wasn’t disclosed, and Topspin will work alongside Kellogg, who will maintain a significant stake in the business and continue to lead the organization, to grow the business.

Kellogg has extensive experience in both product development and manufacturing and has built a robust team of experienced professionals across the Company's sales & marketing, product development and supply chain departments. Mr. Kellogg stated, "We have been looking for a partner to further accelerate our growth and believe that Topspin's expertise and network will be invaluable for us as a company. This is an exciting time to be operating in the pet industry and we look forward to many more years of expansion with Topspin as our partners."

"We are thrilled to partner with Adam and his exceptional management team at SportPet. We have been proactively seeking an investment in the pet industry and believe that SportPet is an ideal growth platform with its innovative designs and product engineering," said Ojas Vahia, partner of Topspin. "The pet industry has seen tremendous growth over the last decade and we look forward to continue capturing that growth with the SportPet team in the years to come."

Topspin Consumer Partners is a Mamaroneck, N.Y.-based private equity firm that makes investments in established, profitable and fast-growing middle-market consumer businesses. The firm invests across a number of sub verticals within consumer, including health and wellness, beauty and personal care, food and beverage, household goods, pet and children's products.