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08/11/2021

Price Rite taps Flashfood

Retailer joins list of retailers using the food waste app, selling store brand and branded items nearing their expiration date.
Dan Ochwat
Executive Editor
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Flashfood, the mobile app used by retailers to combat food waste and connect shoppers with store brand and branded foods nearing its waste date, has added another retailer to its roster.

Price Rite Marketplace has signed on, incorporating four of its more than 60 stores on the east coast. The chain is a registered trademark of Wakefern Food Corp., Keasbey, N.J. Price Rite joins Ahold Delhaize US, Meijer, Tops Markets, Spartan Nash and Giant Eagle using the app. During last month’s virtual Store Brands Forum on sustainability, Bill Patton, manager of store optimization at The Giant Company, discussed the app’s role as part of its wider strategy to slow food heading to the landfills. The forum is available to view on demand.

The Flashfood app works by enabling shoppers to browse and buy fresh food such as produce, meat, deli and bakery items that are nearing the expiration date and significantly reduced prices. Shoppers can buy through the app and pickup items in a designated section — the Flashzone — at the participating stores.

The four Price Rite locations include: 

  • 1716 Kenmore Ave., Buffalo, N.Y.250
  • Elmwood St., Buffalo, N.Y.1700-1750
  • Walden Ave., Cheektowaga, N.Y.
  • 4224 Maple Rd., Amherst, N.Y. 

“We’re thrilled to work with Price Rite Marketplace as our newest partner committed to fighting food waste while helping their customers save significantly on their groceries,” said Josh Domingues, CEO of Flashfood. “Flashfood is a triple-win for our partners, the planet and people. We look forward to offering great deals to Price Rite Marketplace shoppers and working together to end retail food waste.”

Additionally, to help customers shop more affordably with Flashfood, Price Rite Marketplace also supports local communities by donating to charitable organizations such as Feed the Children, contributing nearly 3 million pounds of food across 49 cities since 2015.

“Partnering with Flashfood is a natural next step as we continue to create environmentally-friendly neighborhoods and exceptional value for shoppers,” said Jim Dorey, president of Price Rite Marketplace. “We are proud of the concerted efforts our stores have made over the years to minimize our environmental footprint and look forward to seeing the impact of our new partnership with Flashfood.” 

‍To date, Flashfood has partnered with grocery chains across the U.S. and Canada to divert more than 25 million pounds of food from landfills.