Pretzel supplier ups production with second plant

Dan Ochwat
Executive Editor
Dan Ochwat profile picture

Pretzels Inc., a maker of flavored and stuffed pretzels for private label and under the Harvest Road brand, is investing in a new production facility in Lawrence, Kan.

The 150,000 square-foot plant expands the company’s production to better serve markets in the west and south, increasing capacity across its pretzel production and other snack products. Pretzels Inc. is headquartered in Bluffton, Ind., with a 120-square-foot facility in Plymouth, Ind. The Lawrence plant will be operational in late 2021.

"We are very excited to expand our production footprint and to continue serving our customers with superior capabilities and geographic reach," said Greg Pearson, chief executive officer of Pretzels Inc. "This new facility exemplifies Pretzels' commitment to support the growth of our diverse and expanding customer base with industry-leading quality and efficiency across a variety of traditional and innovative products. We look forward to becoming a member of the community in Lawrence and the broader Kansas City metro area as we expand our operations and employee base."

The company manufactures and distributes traditional, peanut butter filled, flavored, seasonal, and gluten-free pretzels, as well as extruded snack products, to leading grocers and national brands. Pretzels Inc. is a portfolio company of the investment firm Peak Rock Capital.

"Pretzels, Inc., has made tremendous progress with its commercial and new product development initiatives and this new facility reflects Pretzels' shareholders' ongoing commitment to support these growth plans," said Robert Strauss, managing director of Peak Rock Capital. "We look forward to finding additional ways to support Pretzels' growth in partnership with its valued customers."