Pottery Barn Kids, Teen and LoveShackFancy Launch Exclusive Collection

The "vintage-inspired" home decor items are now available exclusively at the two Williams-Sonoma, Inc. subsidiaries.
Zachary Russell
Associate Editor
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Home retailers Pottery Barn Kids and Pottery Barn Teen are welcoming a new exclusive brand to their portfolios. 

The collaboration with LoveShackFancy adds vintage-inspired aesthetics into textiles, occasional furniture, decorative accessories, backpacks and décor for kids’ and teens’ rooms. The new collection is found only at the two Williams-Sonoma, Inc. retailers.

“Collaborating with LoveShackFancy to bring their signature aesthetic of delicate florals and romantic details into baby, kids and teen rooms has been a true pleasure,” said Jennifer Kellor, president of Pottery Barn Kids and Pottery Barn Teen. “The collection we’ve designed together is the culmination of our teams partnering to reimagine the spirit and style of LoveShackFancy into new product categories."

LoveShackFancy, a boutique brand described as “inspired by vintage finds,” operates 16 stores in the U.S., and has collaborated with brands like Hurley, Bogner, American Girl and Bandier in the past.

“We are beyond excited to finally complete this dream collaboration with Pottery Barn Kids and Pottery Barn Teen to expand our whimsical prints into new products,” said Rebecca Hessel Cohen, founder and creative director of LoveShackFancy. “We’ve chosen our favorite florals to adorn their elevated furniture so that teens and children are able to bring a piece of the LoveShackFancy spirit into their homes.”