The Private Label Manufacturers Association has released new details for its virtual “World of Private Label” trade show. The event, slated for Dec. 1-4, will include proprietary video tools and business chat communication functions.
The in-person trade show was originally slated for May in Amsterdam, but had to be canceled due to concerns around the coronavirus. However, the theme — “Life is Good in Private Label” — is being carried over to the four-day online event.
The theme perhaps is even more pertinent now. Despite the challenges presented by the pandemic, private brands have made gains. In Europe, private label market share is nearly 40% or beyond that in eight countries and major shifts in purchasing and supply chain stress has increased the competition, PLMA said.
PLMA’s Online “World of Private Label” aims to bring global manufacturers and retailers together to engage in new business and bring more private brands to shelves globally.
The show is going to dedicate each day between Dec. 1-4 to specific categories where PLMA member manufacturers will permit buyers and suppliers to engage with them via live, face-to-face interactions, product demonstrations and conversations, delivered to participants across all borders and across computing and mobile platforms.
Since 1985, PLMA’s annual “World of Private Label” has been the world’s largest trade event for private label, presenting more than 2,700 exhibiting companies from more than 70 countries, and attended by more than 15,000 trade professionals from 120 countries. By all accounts, the new virtual show will be a groundbreaking online experience that aims to be the largest online experience delivered solely for the international private label industry.
To register to exhibit for the December event or request a registration link to attend, find more information and forms here from the PLMA International Council.