SB: Is there an estimate of how many exhibitors are expected to attend yet?
ALOIA: The show has been sold-out for many months. There will be more than 2,600 exhibiting companies representing 4,400+ booths from 70 countries. Products on display will include food, snacks, beverages and fresh, frozen and refrigerated goods. Nonfood exhibitors will be presenting baby care, health & beauty, household, kitchenware and general merchandise.
SB: What does the increased penetration of private label in Europe indicate for U.S. retailers? Could Europe be the blueprint for America in this sense?
ALOIA: The European model is a powerful example. Private label sales in Europe grew to a total of—302 billion Euros ($330.75 billion) in 2022, reaching a value share of 37% of the total global market, based on figures compiled by NielsenIQ for PLMA’s 2023 International Private Label Yearbook.
Countries with the highest sales share include Switzerland (52%), The Netherlands (44%), Spain (43%), United Kingdom (43%), Germany (40%), Portugal (39%) and Belgium (38%). Large retail chains there such as Carrefour, Tesco, Rewe, Migros, Aldi and others, emphasize their store brand products with innovative and sustainable packaging, fresh ingredients, quality convenience meals and at value prices. These private label trends and growth are penetrating Eastern Europe, too.
On this side of the Atlantic, American retailing is resilient. Store brands are an important strategy for chains, where they can quickly adapt to consumer shopping trends and the changing demographics in the United States. Whether it’s premium or ethnically authentic or every day private label, quality and innovation will drive store brand penetration.