PLMA Trade Show To Feature Wine & Spirits Pavilion
As sales of own brand adult beverages continue to grow the annual trade event will spotlight product suppliers in both categories.
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PLMA officials noted that retailers in several channels have elevated their respective wine businesses through new product offerings, exclusive partnerships, convenient packaging, and e-commerce platforms. Some examples of the new private label wine products now available include:
- Albertsons Cos.’ Vinaforé and O Organics private brands are included in the company’s Vine & Cellar direct-to-consumer online wine store.
- Aldi’s new California Heritage Collection of reds and whites.
- Cabernet, chardonnay, and other wine varietals are part of the new Finest Reserve by Our Family premium line from SpartanNash.
- Gelson's "Winemaker Series" private label wine features a collaboration with renowned "First Lady of Wine," Heidi Barrett.
- Circle K’s Sunshine Bliss line is offered in both bottles and single-serve tetra containers.
Additionally, retailers are investing in private label spirits. Among the notable recent additions are Costco's Kirkland brand vodka, and Aldi’s Vista Bay Hard Seltzer.