PLMA to spotlight store brand deli, dairy and bakery growth during its 2015 trade show

The Private Label Manufacturers Association (PLMA), New York, said that it will spotlight store brands in the deli, dairy and bakery department during its 2015 “Store Brands and Beyond” Trade Show, which will be held Nov. 15-17 at the Donald E. Stephens Convention Center in Rosemont, Ill.

“Consumers are making it clear they want convenience and speed in meal preparation. As a result, retailers are expanding the offerings available in fresh food departments such as their deli sections, their dairy cases and in-store bakeries,” explained PLMA President Brian Sharoff. “This is creating new and exciting opportunities for retailers’ store brands to respond to shoppers’ interest in foods that are convenient, fresh, and healthier.”

By spotlighting these three categories, PLMA said it hopes to encourage retailers to expand their store brand offerings and become more innovative in assortment and product concepts. PLMA will feature a lobby display, highlighting what retailers are currently doing. There will also be a special seminar on marketing and merchandising. In addition, PLMA will unveil the findings of a new consumer study regarding shopping attitudes and buying behavior.