Petco Expands Vital Care Program to Cover Small Animals

The pet retailer is extending the Vital Care program to parents of birds, fish, reptiles and other small animals, who can now have access to deals on private label merchandise.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Petco Vital Care

Pet retailer Petco has announced the expansion of its Vital Care health and wellness program to now include birds, reptiles, fish and small pets. 

The program allows for exclusive savings and rewards on nutrition, supplies and more, including products from Petco’s collection of private and exclusive brands. ​​Pet parents can enroll their bird, reptile, fish or small animal into Vital Care for $9.99 per month per pet type. Existing Vital Care members with dogs and cats can also add a bird, reptile, fish or small animal to their plan for an additional $7.99 per month per pet type.

"Extending the quality care and benefits our Vital Care program offers to cover all types of family pets is yet another move that's good for pets and good for our business," said Jenny Wolski, Petco Senior Vice President of Omnichannel Customer Experience. "Vital Care has grown significantly – in both popularity and benefits – since we launched it two years ago. Pet parents continue to seek ways to better care for the health of their pets and their budgets, and Vital Care helps them do both."

Benefits of a Vital Care membership with an annual commitment include:  

  • Pals Rewards every month ($5 for small pet plans; $15 for dog or cat plans)
  • Discount on nutrition (10% off dog or cat nutrition; 20% off small pet nutrition, including dry, live, fresh or frozen)
  • Unlimited routine vet exams at Vetco Total Care locations or unlimited $20 Pals Rewards for every routine exam at members' veterinarian of choice for dogs and cats
  • 20% off small pet, bird, reptile & fish supplies
  • 20% off grooming for dogs or 20% off litter for cats 
  • 20% off purchases of additional fish, small pets, birds and reptiles 
  • $2 membership discount per pet type, per month

"Companion animals deserve the same love and care as dogs and cats, so I couldn't be more thrilled that Petco will help make a profound, positive impact on these pets and the parents who love them by extending Vital Care offerings to all types of family pets," said Dr. La'Toya Latney, a board-certified zoo and exotic animal veterinarian and a member of Petco's Pet Wellness Council. "My passion is providing innovative solutions to beloved companion animals that typically have less representation in the market. This expanded membership plan is a great solution for pet parents looking for ways to save money and meet their pets' health and wellness needs as they would their own."

Pet parents can sign up for Vital Care in Petco pet care centers, online and via the Petco app.