Pet care products offer great potential for private brands

An article in Store Brands’ sister publication Progressive Grocer noted the strength of the $70 million pet care category, which offers tremendous growth potential for store brands. 

“Savvy retailers have been banking on consumers’ willingness to spend real money on pet products for years,” wrote Progressive Grocer contributing editor Princess Jones Curtis. “The retailers that want to maximize their efforts are considering private label products as a way to manufacture and sell their own pet products for maximum control and maximum profit.”

Consumers are drawn to private brands for their quality and “overwhelming value,” the article stated.