Innit, a personalized food technology platform that has been deployed with retailers and more throughout North America and Europe, is now working with Google Cloud to further its ability to personalize shopping features for grocers, enhancing how it targets store brands to shoppers. By working together, Innit can combine Google Cloud’s search and recommendation technologies with Innit’s personalized nutrition and shoppable recipes.
The partnership can help boost retailer store brands by increasing engagement between consumers and private brands, fuel discoverability of own brands and encourage conversion — all throughout the entire shopper’s journey, including online, in-store and at-home.
Innit and Google Cloud have worked together over the last four years on multiple solutions to deliver actionable assistance throughout the meal journey. Innit’s AI-powered solutions including personalized nutrition, shoppable recipes, meal planning, and guided cooking have been integrated with Google Cloud. Teams from both companies will partner to deliver the joint solution, enabling grocery retailers to accelerate their omnichannel digital transformations.
“Grocery retailers are racing to upgrade their digital platforms, and personalization will be fundamental to this next generation of services for the modern store,” said Paul Tepfenhart, director, global retail solutions for Google Cloud. “The Google Cloud-Innit solution puts data at the center to remove friction from every stage of the shopping journey.”
Brown said: “Grocery shopping can be cumbersome for consumers who juggle dietary restrictions, brand preferences, and sustainability concerns every time they fill their carts,” said Kevin Brown, CEO and co-founder of Innit. “The next generation of grocery will personalize the store around each consumer, enabling them to easily purchase products and shoppable recipes with confidence. This will streamline the customer experience, and open up tremendous opportunities for retailers and brands to monetize the digital shelf.”