Skip to main content

Perrigo to acquire German dietary supplement brand Yokebe

7/23/2015

Perrigo Company plc, a Dublin-based supplier of private label over-the-counter (OTC) medications, nutritional products and more, said it entered into an agreement to acquire Naturwohl Pharma GmbH and its German dietary supplement brand, Yokebe. Yokebe, the second largest dietary brand (by market share) in Germany, comes in a shake/liquid form and is marketed within the "meal replacement" category.

"Our acquisition of the margin-enhancing Yokebe brand demonstrates our continued execution on our 'Base Plus Plus Plus' strategy by building on Omega Pharma's leading OTC product portfolio and European commercial infrastructure," said Joseph Papa, Perrigo's chairman, president and CEO. "Coupled with our recent acquisition of well-established European brands from GlaxoSmithKline, we continue to leverage our robust balance sheet and strong global platform to execute immediately accretive deal, such as this one that will have a multiplier effect on our growth. With Omega's pan-European distribution network, strong brand-building capabilities and exceptional management team, Perrigo is uniquely positioned to maximize the potential of these brands to capture an even greater share of the $30 billion European OTC market opportunity."

X
This ad will auto-close in 10 seconds