Orchard Custom Beauty Highlights New Products At PLMA Europe

Orchard Custom Beauty, a division of Innovative Beauty Group (IBG), will feature an assortment of new product concepts and private label capabilities at PLMA’s World of Private Label trade show in Amsterdam.

At the show, scheduled for May 28-29, the company will feature its Epic Skincare, a personal care product line created with Gen Alpha and Gen Z in mind. The purpose-driven collection includes products such as body wash, deodorant, a clarifying facial cleanser, and pimple patches, all designed to celebrate users’ authentic selves and elevate self-care routines.

Also at the show, Orchard will display its Super Nova Hair Care, a hair care line that includes products ranging from hair treatments to styling products such as shine spray and a flyaway hair stick. 

In addition to new product concepts, Orchard will highlight its private label capabilities in assisting brands to stand out in a crowded market. The Orchard team works closely with clients to reimagine existing ranges or develop entirely new ones, drawing on the company’s deep knowledge of market trends and design innovations across all beauty product categories, company officials said.