IBG Debuts Expansion To Beauty Assortment
IBG (Innovative Beauty Group), a leading global beauty solutions provider, will showcase a broad range of new products at the upcoming MakeUp in Los Angeles event kicking off February 14.
The company, which in October teamed with Family Dollar to launch the retailer’s exclusive Levitate Beauty line, will showcase its latest cosmetic formulas, products, packaging, and tools that speak to emerging categories in the industry.
• Hyaluronic Glow Self-Tan Serum: A concentrated self-tanning serum created with a blend of HA, DHA and Ectoin, a trending ingredient in skincare. Ectoin, the 100% natural, single-molecule amino acid derivative, is formulated to naturally repair and improve damaged, aged, stressed or irritated skin, while also promoting skin barrier repair and long-term hydration. The serum leaves skin plump, refreshed and glowing without the typical self-tan development scent. It can be used alone as a serum or as a booster when combined with a moisturizer.
• Berry Bounce: A squishy sleep mask developed with a sensorial formula that is made to bounce back into shape after every application. The sleep mask nourishes, hydrates, and calms skin with a blend of Meadowfoam and Diakon Seed oils. The natural oils are enhanced by the powerful bioactive PENTAVITIN to provide instant hydration that lasts for up to 72 hours.
• Multi-Task Makeup Stick: A versatile multi-stick designed to apply a blendable, creamy and pigmented hue to the eyes, lips and cheeks. Enriched with a trifecta of ingredients including BP-Triluronic Aid, Meadowfoam Oil and Daikon Seed Extract, this makeup essential transcends conventional beauty by seamlessly blending skincare benefits with vibrant color.
• Magic Micellar Dust: Unleashes the power of Micellar technology in a portable powder form. The magic is activated by blending 14g of the granular powder into 200 ml. of water, and with a simple shake, it transforms into a velvety elixir. Crafted for sensitive skin, the micellar water powder calms the skin with aloe vera’s moisturizing, restoring and soothing properties.
• Naked Candle: A vegan and clean-formulated candle with a sweet, woodsy aroma of Palo Santo made with a 100% non-toxic wood wick.
• Multi-Use Conditioning Bar: A multi-functional bar that caters to both dry hair and dry skin, creating velvety textures and offering deep hydration for unparalleled softness.
The bar is crafted with sweet almond oil, Daikon Radish Seed Oil and Meadowfoam Seed Oil.
• Fasten Packaging will highlight its bespoke packaging capabilities, including one of its latest innovations named Sympatisk, a Luxury Perfume Diffuser with a mono-material polypropylene (PP) pump. The all-in-one diffusing soap dispenser features a perfume ring around the top of the bottle which houses an infused gel formula for a long-lasting scent.
• Roberts Beauty, recently acquired by IBG, is set to showcase its latest proprietary packaging designs and innovative turnkey solutions in its “Spirit & Soul Revival” themed booth. Drawing inspiration from the nostalgic essence of Woodstock and the contemporary flair of modern music festivals, the collection aims to revive the joyous spirit of past eras while embracing cutting-edge, nature-positive technologies.
• Roberts Beauty’s Refillable Luxe Lock Jar, a finalist in the IT (Innovation & Trends) Award, will be on display. The jar symbolizes a fusion of elegance and eco-conscious engineering. It addresses the often-overlooked question of applicator storage, integrating it seamlessly into the design. The jar’s hinged closure adds a luxurious touch to each use, while the refill-pod system aligns with the aspirations of eco-conscious brands and consumers.
In addition, Roberts Beauty will highlight its Precision Tip Tube. This elevated tube design, known for its shelf appeal, will be demonstrated through an interactive cookie decorating station, showcasing its precision application and control. The booth will also highlight the latest innovations from Roberts Beauty Studio Lab, including clean formula advancements and its partnership with Oceanworks for sustainable packaging solutions.