Online grocery shopping more popular than ever, according to new survey from Chicory
46% of respondents said the leading driver of ordering groceries online is convenience and/or time constraints. Chicory notes that this speaks to “evolving consumer expectations,” which are increasingly centered around convenience and flexibility. Product availability or accessibility comes in as the second-most popular driver at 19.3%. Less than 10% of respondents reported health/safety concerns as their primary driver of ordering groceries online, showing that online grocery shopping is not just a byproduct of the pandemic.
Over 52% of 2022 respondents said they placed online grocery orders at least once a week. Special occasions or holidays, the lowest order-placement cadence, has seen the largest decline in response popularity since January 2020, with just 14% of respondents selecting that option this year. Of shoppers who reported adding groceries to their cart daily, 90% reported placing an online order at least weekly.
As far as the demographics of online grocery shoppers, men and women were fairly matched in their add-to-cart and order-placement behaviors, with 68% of women and 67% of men adding products to their carts at least once a week. Approximately 11% of Chicory’s youngest respondents (18-29 year olds) and 9% of their oldest respondents (60+ year olds) place online grocery orders more than once a week, a difference of 2%.
The full report from Chicroy can be found here.