An online boutique focused on children’s clothing, toys, accessories and more has raised funding that will help the company grow its new children’s apparel private brand, one of the fastest growing brands on the marketplace.
Maisonette, based in New York, has been operating the last four years, offering more than 900 brands in apparel, accessories, home furniture, decor, toys and wellness items, all in the children’s category. There are more than 25,000 products offered, with 1,400 new products added monthly. Adding to the assortment, Maisonette launched Maison Me, an everyday basics private label brand in children’s apparel, a $35 billion U.S. market. The private brand has been one the site’s fastest growing brands, according to the company.
Maisonette aims to be a destination for modern-day families and sellers of all sizes. Maisonette aggregates the children's products market with a relevant, online experience that enables people to shop across categories with guidance from a team of category experts, and with the acceleration of e-commerce, the company has seen nearly three times its growth during the past year.
To support the growth, the founders tapped an executive team with experience at Walmart’s Jet.com, Rent the Runway, Birchbox and more. Through G Squared, the company announced it has raised $15 million in funding, bringing its total raised amount to $50 million.