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07/20/2022

Nordstrom Names New VP To Lead Private Label Efforts

Retail veteran Nina Barjesteh hired to bring a "fresh perspective" to the company's own brand assortment.
Greg Sleter
Associate Publisher/Executive Editor
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Nina Barjesteh
Nina Barjesteh

Nordstrom is eyeing new opportunities in private label with the hiring of Nina Barjesteh as president of the retailer’s Product Group.

Barjesteh joins Nordstrom from Dick’s Sporting Goods, where she served as senior vice president of product development and design, leading the strategy, management, and execution of the company's product development organization. 

Prior to joining Dick’s, she served as chief merchant of Rue 21, and spent 20 years at Target Corporation in various roles including vice president general merchandise manager women's apparel, vice president merchandise manager kids, and vice president apparel and accessories branding.   

"Nina's experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity, and to continue building Nordstrom Made products that put our customers first through design, quality, and value," said Pete Nordstrom, president and chief brand officer. "We're excited to see how she will build on the 50-year legacy of Nordstrom's private label brands with her own fresh perspective."  

Additionally, Nordstrom has named Deniz Anders as senior vice president and chief marketing officer. In her new role, Anders will lead all marketing efforts on behalf of the company, including brand programs, digital marketing, creative strategy and corporate affairs. Anders has been with the company for 22 years, most recently serving as vice president of marketing