NielsenIQ Names New COO

In a new position for the company, Tracey Massey will oversee all commercial and product aspects.
Greg Sleter
Associate Publisher/Executive Editor
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Tracey Massey
Tracey Massey

NielsenIQ has named Tracey Massey its first chief operating officer (COO). Reporting to Chairman and Chief Executive Officer Jim Peck, Massey will oversee all commercial and product aspects, responsible for revenue, product development plans, business units’ strategies and all market-facing aspects.

“Tracey will play an integral role in the continued transformation of NielsenIQ, placing even more emphasis on sustainable growth through the execution of our strategic initiatives,” said Peck, Executive Chairman and Chief Executive Officer of NielsenIQ. “She brings more than 30 years of industry experience and a successful track record in growing and expanding global business, but most importantly her passion for serving customers and nurturing highly engaged teams will be key in our evolution.”

Massey most recently served as global president and CEO of Mars Pet Nutrition, where she led the world’s largest pet food business, revamping its product portfolios for continuous growth under her leadership. Prior to that role, she was regional president Mars Confectionary Americas, where she successfully led her team through the integration of Mars Chocolate Americas with the Wrigley Co. Americas.

“I am excited to join NielsenIQ and look forward to using my experience in the fast-moving consumer goods (FMCG) industry to help build a successful future for the company,” said Massey