NielsenIQ Unveils New Tech Solution for Retailers
Information services company NielsenIQ has launched NielsenIQ Activate, a software solution that allows retailers to grow their business. The software helps accelerate revenue opportunities through retail media and customer insights that activate shoppers with personalized promotional offers, giving stores the chance to leverage their private brands.
“We are devoted to continuing our legacy by defining the next century of consumer and retail measurement,” says Xavier Facon, global head of retail media at NielsenIQ. “NielsenIQ Activate brings together the ability to achieve a granular view of customers across all channels and gather insights into the risks and opportunities for advertisements into a single platform. This will easily allow retailers to launch campaigns based on predictive audience building and collect measurements on the impact of ads across all channels while aligning with brand partners.”
NielsenIQ Activate is composed of “dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.” The tool is part of the NielsenIQ Connect platform, and will allow retailers to create sustainable revenues by monetizing their retail media assets across physical and digital channels. Retailers will also be able to boost credibility with brands and inform them of the insights they need to command their customers’ attention, act on those insights, and measure the ROI of their activities across all channels.
“NielsenIQ is scaling growth on a global level and building a strong foundation for the next century of consumer and retail measurement – one that is fast, nimble, and connected,” said David Johnson, global president of retail at NielsenIQ. “The market is evolving, and it is our job to make sure the measurement industry evolves with the times. As the leading global information service company in this industry, we are diligent about accurately representing the rapidly changing retail landscape and the diverse needs of our clients.”
More information about NielsenIQ Activate can be found here.