Natural Grocers Unveils New Line of Organic Wellness Shots

Natural Grocers is launching a new line of healthy shots designed to help consumers meet their wellness goals.

Sold under the grocer’s own brand, the Natural Grocers Organic Wellness Shots are touted as flavorful 2-ounce shots that can provide an energy boost or help maintain a healthy immune or digestive system.

Each shot combines fruit juices and botanical ingredients, with select varieties featuring probiotics, creating an on-the-go wellness option with a Certified Organic twist. The new shots are gluten-free, non-GMO, and made without artificial preservatives.

The new shots are available in six flavors:

• Organic Balance Shot: Tart cherry, cucumber, lemon, and probiotics
• Organic Boost Shot: Matcha, ginger, lemon, and lime
• Organic Digest Shot: Coconut water, pineapple, ginger, and probiotics
• Organic Revive Shot: Pomegranate, ginger, and elderberry
• Organic Thrive Shot: Pineapple-ginger tonic
• Organic Vitality Shot: Apple cider vinegar, apple, ginger, and lemon

Crafted in partnership with a women- and minority-owned manufacturer, the grocer’s new shots are also bottled in recyclable glass, making them a more sustainable option compared to common single-use plastic packaging. Customers can purchase them individually for $2.99, exclusively at Natural Grocers stores.

Since its launch in 2016, Natural Grocers Brand Products has featured more than 900 high-quality products, available exclusively at Natural Grocers stores. Recent additions to the private-label line include five new varieties of Organic Cheese and a new luxury, vegan Skincare Collection.

Headquartered in the Union Square neighborhood of Lakewood, Colorado, Natural Grocers has 169 stores in 21 states.