Natural Grocers Shoppers Choose Their Favorite Private Label Products for 2022
Natural Grocers, the Lakewood, Colo.-based organic and natural retailer, has announced the winners of its second annual “Best of the Best” customer survey, which allows shoppers to rank their favorite private label products from the chain.
The Natural Grocers private brand was introduced in 2016, and includes over 800 products. This year, customer favorites included Fresh-Ground Almond Butter, Organic Hass Avocados, B 100 Complex and more.
"Two of our founding principles are a commitment to quality and affordability. From the beginning, my grandparents prioritized products that nurtured the health and well-being of our communities and the planet we all share. We actively maintain this legacy with our Always Affordable Pricing. This makes regenerative, sustainable, healthful choices more attainable and widespread," said Raquel Isely, VP of marketing at Natural Grocers. "From our sales information, we know which products do well in stores, but this survey opens a direct conversation with our customers. That was how our first ‘Best of the Best’ customer survey originated—we wanted to hear directly from our communities. Last year we enjoyed the dialogue this survey encouraged so much, that we decided to make it an annual practice at the end of each fiscal year."
The winners in its 2022 “Best of the Best” customer survey are:
Favorite Overall Natural Grocers Brand Product
Winner: Organic Dark Chocolate Bar with Sea Salt
Runners-Up: Organic Pasture-Raised Eggs and Organic Canned Coconut Milk
Favorite Natural Grocers Brand Bulk Product
Winner: Fresh-Ground Almond Butter
Runners-Up: Organic Whole Almonds and Organic Dried Mango
Favorite Natural Grocers Brand Supplement
Winner: B 100 Complex
Runners-Up: Quercetin and Women's Probiotics
Favorite 100% Organic Produce Item
2 x Winner, by a landslide: Organic Hass Avocados
Runners-Up: Organic Bananas and Organic Blueberries
Favorite Organic Product
Winner: Organic Pasture-Raised Eggs
Runners-Up: Organic Blue Corn Tortilla Chips and Organic Canned Coconut Milk
Favorite New Product
(Launched after October 2021)
Winner: Organic Extra Virgin Coconut Oil
Runners-Up: Organic Coconut Aminos and Organic Truffles
Founded in 1955, Natural Grocers currently operates 164 stores in 21 states.