Natural Grocers Launches New Private Label Mustards

After recently expanding its private label canned seafood offerings, Colorado-based Natural Grocers is introducing three varieties of organic mustard to its house brand.

The natural and organic retailer’s latest products include Yellow, Spicy Brown and Dijon Mustard. All three products are certified organic, non-GMO, and have no artificial colors, flavors or preservatives. 

The traditional yellow mustard comes in a 10-ounce squeeze bottle, while the other two offerings are available in 9-ounce jars.

"Our house brand is part of our family legacy,” said Raquel Isely, VP of Marketing at Natural Grocers. “It's an additional step towards providing our customers with premium quality at affordable prices. We choose products and vendors that represent the values that have guided our company since 1955 — values that support small farmers, family businesses and environmental stewardship. Our new mustard varieties are no exception.”

The Natural Grocers namesake brand was established in 2016, and includes over 800 products. Founded in 1955, Natural Grocers operates 166 stores in 21 states.