Natural Grocers launches 360-degree website format

Natural Grocers, a natural and organic retailer based in Lakewood, Colo., launched a redesigned website at www.naturalgrocers.com, offering what it said is a more personalized and convenient online experience for customers, the company said in a press release. Featuring videos, digital articles from the retailer’s Health Hotline magazine, event news and an enhanced search feature for products carried in all 148 of its stores, the redesigned website also highlights the new Natural Grocers store brand, which encompasses more than 50 products in 15 categories.

“Our new website aims to connect Natural Grocers customers to vital nutrition education and resources in the ways that are most relevant to them," said Kemper Isely, Natural Grocer's co-president, in a statement. “The new and improved website showcases why we're different, telling the good4u Natural Grocers story through the eyes of family members, customers and vendors.”

The website “now has a cleaner, more streamlined search experience, featuring access to the company's meat, dairy and other product standards, including explanations of what Natural Grocers won't sell and why; product and recipe finders; and more.