Natural Grocers Expands Seafood Private Label Mix
Natural Grocers is bringing its expanding assortment of private label products to the seafood section with the launch of its Natural Grocers Brand Organic Mussels.
Sustainably rope-grown in Chile, these whole-shell mussels are fully cooked, naturally juicy, and brimming with protein and other nutrients. The Organic Mussels are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and wild-caught shrimp selections.
"Whether you're a seasoned seafood lover or just dipping your toes in, these blue-shell mussels make it effortless to enjoy restaurant-quality flavor at home—without the hassle or high price tag," said Raquel Isely, vice president of marketing at Natural Grocers.
"Our commitment to quality starts with our supplier, whose roots are anchored in ocean stewardship, traceability, and sustainability. They oversee every step of the process—from the farms to custom-designed transport vessels.”
According to Isely, the mussels are rope-grown on a custom-built pier at a dedicated facility that promotes maximum freshness, less stress on the mussel meat, and a cleaner final product.
“This meticulous attention to detail upholds our rigorous standards that define all fish and seafood products at Natural Grocers,” she said. A 16-ounce packet is priced at $4.99.
Since its launch in 2016, the Natural Grocers Brand has grown to feature more than 800 products, available exclusively at Natural Grocers stores. Recent additions to the private-label line include Organic Coconut Water, with even more premium-quality, Always Affordable products on the way—like three new varieties of Natural Grocers Brand Chips.
