Natural Grocers Expands Effort to Support Employees in Need

Natural Grocers has launched an additional Natural Grocers Heroes in Aprons fundraiser at its stores through Sept. 30. 

The Natural Grocers Heroes in Apron Fund is a nonprofit organization recognized by the IRS as a charitable organization and has raised more than $300,000 since its inception in 2020. The company will donate $1 to The Heroes in Aprons Fund for every Heroes in Aprons Fund-themed reusable bag purchased at its 164 stores nationwide, through the remainder of the fiscal year.

The organization provides short-term financial assistance to qualifying good4uSM Crew members (Natural Grocers' employees) or their immediate family members who have encountered unanticipated hardships due to sickness, natural disasters or other unforeseen circumstances. 

The Natural Grocers Heroes in Aprons Fund builds on the efforts Natural Grocers has made in the past to support its employees and promote their wellbeing. The fund relies primarily on donations from Natural Grocers and individual donations from Crew members, but the periodic in-store fundraisers foster employee appreciation and allow customers to support Crew members as well.

"Though the Natural Grocers Heroes in Aprons Fund was created in 2020, a Commitment to Crew is one of Natural Grocers' Five Founding Principles," said Raquel Isely, vice president of Marketing for Natural Grocers. "Heroes in Aprons reinforces Natural Grocers' ongoing commitment to creating an environment of mutual respect, dignity, and opportunity for all employees since 1955."