Natural Grocers Adds Private Brand Sparkling Water

Natural Grocers is expanding its private brand assortment with the addition of its Natural Grocers Brand Sparkling Water, which will be available in two sizes – 16 ounces and 25.3 ounces.

"The new Sparkling Spring Water is from the same trusted supplier that has provided our bottled Spring Water since 2020,” said Raquel Isely, vice president of Marketing at Natural Grocers. “Bottled at the source in Idaho's pristine Rocky Mountain wilderness—sustainability is the core principle of our producing partner's operations." 

Isley noted only 5% of the spring's daily output is collected, and the on-location, gravity-fed bottling system means a low energy footprint—no electric pumps and no transport to a plant. 

The water is unprocessed and bottled without additional additives and all electrolytes and minerals are natural from the springs.

The Spring Water is the latest addition to Natural Grocers Brand Products line, which launched in 2016. There are currently more than 800 products in the grocer’s private brand assortment. 

Recently, Natural Grocers added a line of Organic Epsom Salt Bath & Foot Soaks to its private label assortment. Additionally, the grocer said new private brand items will hit store shelves this summer including Natural Grocers Brand Regeneratively Grown Organic Pasture-Raised Eggs and Natural Grocers Brand Regeneratively Grown Organic Free-Range Eggs.