Natural Grocers awards private brand prize packs to local heroes

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Natural Grocers awards private brand prize packs to local heroes

By Dan Ochwat - 10/09/2020

Recognizing “the hero next door,” Natural Grocers has launched its “Rooted in Community Gratitude Giveaway,” a promotion that awards prize packs filled with Natural Grocers private brand products to those spreading good cheer and doing good things in their communities. The packs look to pamper someone for a night with free foods and drinks.

The contest kicked off this month and Natural Grocer consumers can go online to nominate a friend, family member or someone in their community building up their communities or doing acts of kindness by writing an essay. Natural Grocers will pick 10 winning essays each month for as long as the contest runs, and that nominated person will be given a themed prize pack of Natural Grocers store brand products.

Screenshot from the contest page. Click here to nominate.

An example of a prize pack includes a “Movie Night” pack that comes with three Natrual Grocers Brand Frozen Pizzas, two kinds of Natural Grocers Popcorn, a Natural Grocers Brand Almond & Sea Salt Chocolate bar, Natural Grocers Brand Bulk Gummy Fish, Natural Grocers Bulk Malt Balls, a $5 gift card and two 4-packs of Virgil’s Root Beer. Some packs do have branded partners too.

Other themed packs include Taco Night, Breakfast, Coffee Lovers, Hit the Trail (store brand snacks and items for hikers), and Stock Your Pantry (a range of store brand snack chips, coconut milk, olive oil, honey, seasonings and more).

The prize packs are filled with Natural Grocers’ good4u ingredients and the items are delivered in a Natural Grocers reusable shopping bag.

The Lakewood, Colo.-based natural retailer has more than 650 store brand products in its Natural Grocers Brand portfolio, and the retailer said the promotion is a fun way to showcase its own products and enable customers to help recognize someone worthy of some free goods

Natural Grocers operates nearly 160 stores in 20 states.