Nassau Candy Gets Nostalgic With Clever Candy Straws Launch

The New York-based company debuts its latest creation at the Sweets & Snacks Expo in Chicago.
Greg Sleter
Associate Publisher/Executive Editor
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Nassau Candy Clever Candy Straws
Nassau Candy's new Clever Candy Straws.

Nassau Candy, a manufacturer of specialty and private label confections, is bringing back candy stix with the launch of its Clever Candy Straws. The line premiered at the 2023 Sweets & Snacks Expo in Chicago.

Clever Candy Straws will be available in two versions. A 2.7 ounce peg bag full of single straws as well as a 15-inch giant straw. The peg bag will feature various flavors including tropical punch, cherry, grape and orange. Giant straws will be offered in cherry, blue raspberry, strawberry and green apple. 

“Newstalgia, new takes on a candy classic, is such a popular trend in the confectionery space right now, we wanted to develop a product that brought new attention to a longtime candy favorite for a new generation,” said Andrew Reitman, executive vice president, National Brand Confections for Nassau Candy. “Our new Clever Candy Straws line offers all the fun customers remember from classic candy stix like Pixie Stix, but with even more intense flavors to tickle their taste buds.” 

Keeping with the look and feel of the Clever Candy brand, each straw’s packaging features eye-catching graphics, including the brand’s signature splats in vivid colors and a joke. This allows Clever Candy Straws peg bags to be merchandised in line with other Clever Candy packaged offerings.

Clever Candy Giant Straws will come in their own standup box, creating an instant merchandising display that can be placed in various spots throughout the store. A Candy Straws bulk option will soon be available, with new flavors and packaging options being to be introduced in the future.