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Nassau Candy Debuts Redesigned Decades Box Gift Sets

The updated packaging features visual elements familiar to each decade to create an eye-catching in-store merchandising display.
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Nassau Candy Decades Box Nostalgic Candy Gift Sets
Nassau Candy's updated Decades Box Nostalgic Candy Gift Sets.

Nassau Candy is unveiling a new look for its Decades Box Nostalgic Candy Gift Sets. The re-design serves up a more interactive experience, making the Decades Boxes more giftable, while featuring a new assortment of nostalgic goodies, according to the company. 

Each new Decades Box has the signature look and feel of individual decades while still creating a cohesive presentation when merchandised together. Included on the redesigns are hidden facts about each decade. The new package art is vertical on one side and horizontal on the other, allowing for multiple merchandising options.

Also new for the re-launch is the addition of a 2000’s box. It joins Nassau Candy’s current Decades Box line which features 50s, 60s, 70s, 80s, and 90s boxes.

“Nostalgic candies are the most sought-after confectionery items,” said Dana Rodio, director of Brand Strategy for Nassau Candy. “Our re-designed Decades Boxes offer up their longtime candy favorites all in one place, while transporting them back in time with nostalgic imagery and fun facts. That’s why the entire Decades Box line has long been a favorite gift for milestone birthdays and as party centerpieces.”

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