M&S launches exclusive products with Ocado
Two U.K. companies have teamed up to make exclusive products available online for the first time. M&S Food’s range of 6,000 products, including the M&S Remarksable Value line, and 800 M&S everyday clothing and home lines, will be available through Ocado’s online platform.
The M&S items bring Ocado’s total product offering to more than 50,000, double that of the next largest grocery retailer in the country, M&S said.
Together both businesses are focused on delivering quality and value with an unbeatable range spanning from the M&S Remarksable Value everyday products such as sustainably sourced Scottish salmon, RSPCA assured milk and free range eggs, to the plant-based Plant Kitchen range and GastroPub meals.
“Taking our full food range online for the first time is transformative for M&S food and brings to life our strategy to protect the magic, the delicious, quality food and trusted sourcing standards customers love — whilst modernizing the rest,” said Stuart Machin, M&S Food. "This is a long-term partnership and in preparation for go-live we have listened intently to customers to deliver an even bigger, better range — with more family pack sizes, more scratch cooking ingredients, household staples and organic options.
Ocado’s platform provides 97% accurate and on-time deliveries in the United Kingdom, aiming for the lowest carbon footprint of emissions and food waste, with increased hygiene meaning less handling of product in fulfillment and delivery.
Ocado Retail serves 74% of the U.K. population and more investment is being made to expand capacity, which will increase by 40% in 2021.
“Today Ocado Retail is bringing the best to your door with the launch of M&S products exclusively on Ocado.com. This marks the culmination of over a year of hard work by everyone involved and I am so proud of everyone at Ocado Retail and our friends at M&S for such a collaborative partnership,” said Melanie Smith, CEO of Ocado Retail. “We are excited to be bringing the greatest range of products to loyal and new customers across the U.K. with the winning combination of the country’s fastest growing grocer and the nation’s most beloved food brand.”