Monica + Andy Launches Maternity Collection At Walmart
Monica + Andy is expanding its exclusive M+A by Monica + Andy brand at Walmart, unveiling a new maternity collection that company officials said showcases a commitment to style, organic fabrics, and the well-being of expectant parents.
The line includes mix-and-match essentials crafted from GOTS-certified organic cotton to cater to the needs of expectant mothers before, during, and after childbirth.
"Maternity has always been a natural area of growth for us, and expanding our exclusive brand at Walmart marks the beginning of an enhanced focus on this category,” said Monica Royer, founder and CEO of Monica + Andy. “We understand that expectant mothers need the softest, safest, and most comfortable clothing during this special journey, and we are excited to bring this exceptional collection of M+A by Monica + Andy at the everyday low prices of Walmart.”
“We are on a journey to make Walmart a fashion destination, and expectant mothers deserve high quality style at affordable prices,” said Ryan Waymire, senior vice president, Women’s Group, Walmart U.S. “We are excited to grow our Monica + Andy assortment and look forward to offering seasonal collections for every stage of pregnancy.”
M+A by Monica + Andy Maternity will be available nationwide on Walmart.com. The new maternity collection features organic soft jersey loungewear that includes details such as nursing-friendly styles, roomy pockets, and elastic waistbands for added convenience and comfort throughout the pregnancy and post-childbirth journey.
The assortment includes a broad product selection from robes and pajamas to loungewear and dresses, all made from fabrics that are sourced organically, and free from chemical dyes and pesticides. Each fabric undergoes rigorous wash testing to prevent shrinking, pilling, or fading.
The expansion into the maternity category follows the initial launch of M+A by Monica + Andy in Walmart stores and online in February 2023. The organic baby and essentials brand was created in an exclusive partnership with Walmart and is sold online and in 1100+ stores nationwide.
