Monica + Andy and Walmart Collaborate for Exclusive Line

Monica + Andy, a brand of organic baby clothing and essentials, has launched an exclusive, collaborative line with Walmart.

M+A by Monica + Andy is available now at over 1,100 Walmart stores as well as online, and features creative clothing options made from Global Organic Textile Standard (GOTS)-certified organic cotton. The line is also free from fabrics made with chemical dyes and pesticides.

“We are excited to bring the M+A by Monica + Andy collection of unique prints and baby-soft organic fabrics exclusively to Walmart,” said Leslie Leonard, SVP of Men’s, Kids, Baby, Shoes at Walmart U.S. “The Monica + Andy brand is a favorite among first-time parents and experienced parents alike. Introducing M+A by Monica + Andy allows us to expand into the organic baby apparel category with a trusted brand, at an incredible value that only Walmart can offer.”

Ranging in size from "preemies" to 18 months in-store, and up to 5T online, the collection features both single items like rompers and dresses as well as outfit bundles and multi-item sets. 

“Partnering with Walmart and introducing the M+A by Monica + Andy brand is an exciting and meaningful opportunity that allows us to reach an expanded audience through a like-minded retailer,” said founder and CEO Monica Royer. “As a mom myself, it was important to align with a brand that also puts parents first through value-added experiences and create a community that they can lean on to learn, share and support one another.”

Monica + Andy, available only direct-to-consumer until now, was founded in 2014 by Royer after the birth of her daughter.