MMI is Weis Markets' New Private Brand Representative
Fort Worth, Texas -- Weis Markets today announced it has designated Fort Worth, Texas-based Marketing Management, Inc. (MMI) as its exclusive, in-house private brand sales and marketing agency. MMI will work in support of Weis Markets’ private brand category sales, research analytics, consumer insights, and on-site private brand support.
“Over the past several months, we conducted an in-depth review of our private brand program to determine the most effective way to market what we believe is our most important competitive tool, our quality private brand program,” Kurt Schertle, Weis Markets’ senior vice president, sales and merchandising. “As a result of our review, we have decided to transition the representation of our private brands program to Marketing Management Incorporated (MMI). We look forward to working with them.”
MMI maintains relationships with over 900 manufacturers of privatebrand products in virtually every category of the retail food and drug business, and works to promote the increased sales of these products through innovative marketing programs to raise awareness and consumer perception of the operator's retail brands.
About MMI
Based in Fort Worth, Texas, MMI is a resource for private brand success that provides effective collaboration between suppliers and customers with proven integrity. Having established it’s business in 1966, MMI is a leading private brand sales and marketing company offering comprehensive services to private brand suppliers and retail/wholesale grocers. MMI focuses its resources to successfully implement its customer’s strategic marketing plans for the brands they own. For more information on MMI’s expertise in the private brand marketplace, please visit: www.mmibrands.com.
About Weis Markets
Founded in 1912, Weis Markets is marking its 100th year of continuous operation It currently operates 161 stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia. For more information on Weis Markets, please visit: www.weismarkets.com or go to www.facebook.com/WeisSuperMarket and like our page.
