Meijer Seeks Suppliers to Expand Frederik’s Private Brand Offerings

Midwestern retail giant Meijer is partnering with RangeMe to find new suppliers to help expand its Frederik’s by Meijer private brand.

The elevated store brand was launched in October of 2021, and has become a customer favorite, according to the retailer. Vendors interested in partnering with Meijer to offer their retail-ready products as part of the retailer's premium quality food line should submit their interest here.

By submitting information into the RangeMe system, vendors are making their products available for Meijer merchants to consider throughout the year.

Meijer merchants expect to review products in the following categories: Cocktail mixers, coffee, espresso pods, sauces, marinades & cooking sauces, soup, baking chips, refrigerated cookie dough, frozen desserts, bakery cookies and bakery sweet goods. However, vendors producing products in other food categories are also encouraged to apply at any time

"Frederik's makes high quality, innovative and unique foods accessible to our customers for those moments they're looking to make memorable," said Don Sanderson, chief merchandising and marketing officer at Meijer. "We're excited to find additional partners that share our passion for innovation to bring new products to our customers and grow our businesses together."

To qualify for the Frederik’s brand, manufacturers must offer retail-ready products that “embody the superior flavor and high-quality ingredients the brand stands for to create an elevated experience and memorable occasion for Meijer customers.” Additionally, eligible products must be produced in a facility that passes third-party GFSI audits, have ingredient panels that comply with FDA and USDA regulations and have retail-ready packaging.

Based in Grand Rapids, Mich., Meijer operates more than 500 supercenters, neighborhood markets, Meijer Grocery and Express locations throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.