Grand Rapids, Mich.-based retailer Meijer has launched a new meal solutions brand for its customers.
Crafted Market and Crafted Market Signature by Meijer heat-and-eat meals are now available in the deli section of all Meijer stores, where shoppers can choose between 12 different varieties of the packaged meals. Each meal is ready to eat in five minutes or less.
The Crafted Market line offers classic family favorites like blackened chicken mac & cheese, teriyaki chicken and meatloaf and mashed potatoes, while the Signature line offers more elevated meal options such as chicken enchiladas, pesto grilled chicken with lemon thyme orzo and chicken asada.
"We know that sometimes doing your grocery shopping can work up an appetite, so we're pleased to be enhancing our heat-and-eat selection with this line full of fun flavors and classic favorites that customers can grab as they finish up their trip and enjoy soon after from the comfort of their homes," said Salwan Yaqo, Meijer Deli Buyer.
Family-owned and operated since 1934, Meijer operates 262 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.