Meijer Cooks Up Private Label Turkey Day Promotions

With Thanksgiving on the horizon, Meijer is anticipating the sale of 1 million turkeys to shoppers, and is offering special pricing on its assortment of the traditional holiday bird that are sold under its private brands.

The retailer’s specials on frozen turkeys include:

• Meijer brand frozen turkey at 59 cents per pound
• Meijer brand fresh turkey at $1.19 per pound
• True Goodness by Meijer brand frozen antibiotic free turkey at $2.19 per pound

"We know turkey prices are up significantly in a lot of places this year, but our highest priority is bringing value and quality to our customers this holiday season," said John Potts, Meijer’s Poultry buyer. "We're working hard to keep prices low for our customers so they can enjoy this holiday staple with their family and friends."

He noted the $0.59 per pound price on Meijer brand frozen turkeys is roughly the same price Meijer offered its customers in the 1930s.

Fresh turkeys will be delivered daily, beginning the week of Nov. 12. All Meijer brand turkeys will be limited to one per customer.

Meijer is also ready to help consumers prepare their bird. The retailer anticipates selling 140,000 foil roasting pans throughout Thanksgiving week – 15 times more than the weekly average, as well as more than 4,000 18-quart roasters throughout Thanksgiving week. 

Additionally, Meijer is prepared for the ongoing trend of serving a secondary protein dish at the holiday table, with a wide inventory of hams, rib roast and New York strip roasts. Potts said he anticipates customers purchasing more turkey bone in breasts to serve alongside these nontraditional proteins.

For those who prefer a plant-based protein, Meijer has tofu turkey options and expects to sell an estimated 7,000 lbs. of the soy-based protein the week of Thanksgiving.

Meijer is committed to providing value for its customers this holiday season and revamped its mPerks program earlier this year to make it even easier for customers to save. Purchases earn points, which customers can apply toward savings of their choice, including fuel discounts.