Marketing study sheds light on millennials and private brands

How have private brands evolved over the years? Matt Sargent, senior vice president at business strategy company Magid, provided these insights in an article in Store Brands’ sister publication, Progressive Grocer:

• Millennials do care about brands. “One huge myth in marketing today” is that millennials don’t care about them, he wrote.
• Millennials have a higher desire to trust the brands they engage with.
• Although millennials love their brands, they’re not as brand-loyal and prefer to “discover” brands.

To learn more, read the full article, which details Magid’s research, in Progressive Grocer.