Magnolia Highlights Target’s Summer Products Rollout

Target is putting some spring into its summer home goods assortment with the rollout of a plethora of home products sold under several of its private brands.

Highlighting the list is the retailer’s Hearth & Hand with Magnolia collection from HGTV stars Chip and Joanna Gaines. A review of the latest products on Target.com found 125 items for use around the home. The collection is priced from $1.99 for a 14-count pack of paper beverage napkins to $499.99 for a 2-pack of cushioned wood outdoor club chairs.

A large percentage of the Magnolia additions are focused on outdoor entertaining and include dinnerware, serveware, furniture and home accessories.

Launched in 2017, Magnolia has been a hallmark collection for Target. The retailer has made the line a centerpiece of its home assortment in store and online, which is kept fresh by the seasonal turnover of products.

Target’s proprietary Threshold with Studio McGee collection has also been expanded. Similar to Magnolia, Threshold consists of a host of products that range from an outdoor rug collection priced from $20 to $200 to an outdoor tableware collection that includes dinnerware, serveware and furniture priced from $10 to $388.

The colorful Sun Squad collection has also been expanded and now features more than 100 items for use around the home and at the beach during the warm summer months. A majority of items are priced less than $25 and include folding chairs and chaise lounges, drinkware, serveware and items for use in the garden.