Macy's Names New Stores Chief

Macy’s Inc. has a new chief stores officer as Barbie Cameron has been appointed to the position, effective February 16.

Cameron most recently served as senior vice president and regional director of Stores, East Region and had been the interim chief stores officer since August. She reports to Adrian Mitchell, chief operating officer and chief financial officer for Macy’s, Inc.

In her new role, Cameron will lead store operations across Macy’s nameplate, from flagships to small format stores and its call center operations. 

She will spearhead initiatives to modernize Macy’s, improve the shopping environment and elevate the customer and colleague experience, as outlined in the company’s Bold New Chapter strategy, Macy’s, Inc.’s three-year plan designed to achieve sustainable profitable growth, officials with the department store said.

“Barbie is an experienced retailer and has built a strong track record during her 37-year career at Macy’s,” said Mitchell. “I am confident that her deep understanding of our customer will continue to drive the Bold New Chapter strategy forward by improving in-store experiences and modernizing Macy’s for today’s consumer.”

Barbie started her career at Macy’s as a sales manager and quickly advanced to store manager. She has held numerous leadership positions across Macy’s, including roles in merchandising execution and buying. In 2020, she was named senior vice president and regional director, East Region.