Macy's Launches Arch Studio Home Collection

Macy’s is expanding its assortment of private brand products for the home with the launch of Arch Studio. The new own brand touches several categories including bath and bedding, kitchenware, and dinnerware, and is now available in stores, online, and in the department store’s app. 

According to Macy’s, Arch Studio was designed to inspire customers to reflect their own style within their space. Built on the pillars of everyday ease, foundational design, uplifting experiences, and approachable style, Arch Studio provides a fresh perspective on everyday essentials, offering the solution to stylish and budget-friendly home design. 

By offering fresh colors and textures to choose from in bedding and bath, Arch Studio gives customers the opportunity to mix and match, layer, and combine in any way they choose. Soft fabrics that are versatile and easy to care for are key to emphasizing optimal comfort. 

"We are excited to introduce Arch Studio, a brand that embodies our belief that everyone should have a home they love," said Emily-Erusha Hilleque, senior vice president of Private Brands for Macy's. "As we continue on our private brands reimagination journey, this year we are focused on home and want to inspire our customers with elevated products. We’ve conducted three years of research with thousands of customers in their homes to ensure that we created a brand that simplifies self-expression in the home. Arch Studio empowers savvy home enthusiasts to bring their vision to life with pieces that offer both style and value.”

In dinnerware and cookware, Arch Studio offers foundational sets to serve as the perfect addition to any home. The collection includes space-saving, user-friendly gear like stackable dishes, glassware, and cookware that fit perfectly into any lifestyle. Utilizing materials such as glass, bamboo, and stainless steel, the brand offers modern yet approachable design solutions to any kitchen and dining room, without sacrificing quality.