Macy's hires new SVP of private brands

Macy's has hired a private label leader from Target to lead the iconic department store's own brand operations.
Zachary Russell
Associate Editor
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Department store chain Macy’s has announced a major hire for its private label operations. The company has hired Emily Erusha-Hilleque as the company’s senior vice president of private brands at Macy’s. 

In this role, Erusha-Hilleque will lead private brands design organization, including apparel, center core and home design teams as well as drive the private brands strategy in partnership with Macy’s merchandising and sourcing teams. According to the retailer, Macy’s owns 20 private brands, including mostly clothing and home goods lines.

Erusha-Hilleque joins Macy’s from Target Corporation, where she most recently served as the design director of ready-to-wear, young contemporary private label and design partnerships. 

Target was named Store Brands’ 2021 Retailer of the Year for its expansive private label collections, totalling $10 billion in sales. In her role at Target, Erusha-Hilleque was responsible for building, launching and growing the first Gen Z-focused private label brand, WILD FABLE, and designer collaborations including Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson and LEGO.

“I am thrilled to welcome Emily to our winning team,” said Macy’s chief merchandising officer Nata Dvir. “She is joining Macy’s at an exciting time in our transformation. We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers. Establishing our private brand portfolio as our differentiator is a key tenet of the Win with Fashion and Style pillar of our Polaris strategy. Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies.”

As of Q4 2021, the iconic New York City-based retailer operates 510 stores nationwide.

“Macy’s is a beloved brand with a strong legacy of being an authority in retail and one that continues to invest in the customer of today,” said Erusha-Hilleque. “I am so excited to be joining the company to help drive its private brands transformation. I am looking forward to working with Nata and the entire team to discover innovative ways to further elevate Macy’s private brands and position them for continued success."