Love's Sweetens Private Label Mix With Seasonal Gummis

Love’s Travel Stops is expanding its assortment of private label sweet treats with a new line of fall gummies.

The seasonal assortment of fall- and Halloween-themed gummy flavors includes gummy monsters, gummy worms, gummy jack-o’-lanterns, apple harvest mix, and sour gummy worms.

"Our first seasonal candy launch is an exciting step in growing our private label brand, delivering fun, limited-time offerings that connect with customers in new ways," said Casey Creegan, senior manager of private brands for Love's. "By expanding into seasonal offerings, we are looking to connect with customers in different ways and be seen as a destination for value and innovation."

Love’s private label products date back nearly 40 years to its line of Robertson’s beef jerky that hit shelves in 1976.

More recently, the convenience store chain has grown its own brand assortment beyond food and beverages with the 2024 launch of its Traverse Travel Gear, which includes a mix of road trip essentials that offer comfort while on the go. The initial product offering included a neck pillow, a traditional-sized blanket, and a smaller, lightweight throw blanket.

Oklahoma-based Love's is a family-owned and -operated business with nearly 40,000 team members in North America and Europe. The company's core business is travel stops and convenience stores with 661 locations in 42 states.