A look at 7-Eleven’s Evolution concept store
7-Eleven Inc. has introduced two more “Evolution Store” concepts, one in Washington, D.C., and another in San Diego, following up an original store in Dallas in March. The stores are being described by the retailer as real-time testing stores that offer shoppers exclusive products and services, designed specifically for the neighborhood it serves.
Sister publication Convenience Store News headed inside the D.C. location for a look, just as it visited the original Dallas store.
The concept stores appear to highlight a lot of foodservice upgrades such as authentic Mexican food from Laredo Taco Company, which they acquired in 2018 as part of its Sunoco acquisition, as well as areas for exclusive, made-to-order specialty drinks, a full-service beverage bar, touchscreen machines to brew customized coffee and a cold treats bar.
The stores also have a digital edge with mobile checkout through its 7NOW app and a self-serve kiosk for electronics. Potentially a location for 7-Eleven’s new 24/7 Life cosmetics, the stores will feature on-the-go beauty products, and an improved wine and craft beer section called “The Cellar.”
"7-Eleven's mission is to give convenience customers what they want, when and where they want it," said president and chief executive officer Joe DePinto, 7-Eleven. "Our Evolution Stores bring outstanding innovation to life through new food and beverage platforms as well as through digital experiences."