Loblaws Joe Fresh brand partners with Ryerson University for innovation
Joe Fresh, the store brand clothing line of Toronto-based Loblaw Companies Ltd., and Ryerson University, also headquartered in Toronto, announced a long-term partnership that will see the creation of Canada's first fashion innovation center. The Joe Fresh Centre for Fashion Innovation, made possible with a $1 million investment from Joe Fresh, will develop and fund Canada's emerging fashion-inspired businesses through Ryerson's Fashion Zone, an incubator that supports students and student entrepreneurship as part of the university's growing innovation ecosystem.
The Joe Fresh Centre for Fashion Innovation will incubate, develop and support Canada's fashion-inspired businesses. Participating companies and individuals will hone their business models and skills through structured mentorship with the Joe Fresh and Ryerson teams, as well as Canadian business and fashion leaders, Loblaw said.
The goal of the Joe Fresh Centre for Fashion Innovation is to foster a 360-degree approach to mentorship that will best position young entrepreneurs for real-world success. The centre will encompass Canadian startups in all fashion-related fields, including design, production, technology and professional services, the retailer added.
"Joe Fresh and the fashion industry are driven by creative energy and innovative thinking. Identifying and supporting the next generation of entrepreneurs help ensure the continued vitality and excitement of fashion and retail," said Mario Grauso, president, Joe Fresh. "We are thrilled to have found a partner in Ryerson University that shares our passion for innovation and entrepreneurship."