Loblaw Companies Limited Freezes No Name Product Prices Until 2023

Canadian grocery company Loblaw Companies Limited is freezing the prices on more than 1,500 items from its basic private label brand ‘no name.’

The brand, found at more than 2,400 stores including Loblaws, Zehrs, Real Canadian Superstore, no frills, T&T, Atlantic Superstore, Maxi and Shoppers Drug Mart, has a wide assortment of essential items including apples, potatoes, butter, eggs, cheese, rice, pasta, toilet paper and paper towels. Effective today and until the end of January 2023, no name product prices will be frozen, offering consumers a much needed break from inflation.

“Anyone who regularly visits the grocery store knows that over the past year the cost of food has increased rapidly. Maddeningly, much of this is out of our control,” said Loblaw President and Chairman Galen Weston in an email message to customers. “That's why, to help Canadians hit the brakes on food inflation, we are focusing on what is in our control. Starting today, we're freezing prices of all no name products — more than 1,500 grocery essentials, sold in stores across the country – until Jan. 31, 2023. In the weeks ahead, we'll continue to lower prices [through the PC Optimum membership program], in our flier, and across our stores, all designed to provide immediate relief from escalating food costs.”

Loblaw Companies Limited is one of Canada's largest food and pharmacy chains, as well as the country’s largest private sector employer. The retailer sees approximately 2 billion transactions each year at its banner stores.